A conversion landing page for Flex Academy, where the founders of The Flex and Base360 teach how to build a short-term rental business. The audience is sceptical of guru courses, so every decision had to earn trust.
A visitor understands who it's for in 5 seconds, trusts it in 30, and can act at any point of the scroll.
Two people: the 9-to-5 leaver who wants to start safely, and the early operator stuck on manual work.
Do the opposite of guru courses: no income promises, countdowns or strikethrough prices. Proof over promise.
No income claims, countdowns or strikethrough prices. Trust rests on what the founders run: seven cities, 150+ partners and their own software.
The Academy owns off-white, ink and pink. The Flex green and Base360 blue appear only where that sibling is the evidence. Pink is reserved for primary CTAs.
Webinar: three fields in a modal. Strategy call: tap-to-choose questions, then a calendar. On mobile, a sticky CTA and a one-at-a-time comparison.
Two path cards, "Starting your first unit" and "Growing past a few units", with the free webinar as the pink primary action.
Visitors recognise themselves before learning programme names. Launch leads because a free webinar is a much smaller ask than a call.
The Scale offer shows the price plainly and a week-by-week timeline, with the founder one-to-ones marked in ink.
It shows what you actually get, week by week, instead of promising results.
A comparison that opens with "Why not just watch YouTube?", setting Flex Academy against free courses, cheap courses and masterminds.
Sceptical visitors are already comparing. Meeting that question honestly builds more trust than avoiding it.
The Flex is the proof ("we did it"), Base360 the system ("how we run it") and the Academy the teaching ("how you do it"). Type and corner radius are shared with both siblings, so the family feels related without blending.
Every button state, form, error and confirmation for both offers.
Copy and the button come before the image. The comparison becomes one alternative at a time, picked with chips, with a sticky CTA.
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