A self-service procurement app for contractors: tiered pricing, credit and logistics, all without a sales call.
Contractors had to leave the e-commerce to negotiate prices and check credit with sales reps.
Live tiered pricing, always-visible credit and automated split deliveries.
Full autonomy over pricing, credit and logistics, and less manual work for the sales team.
A funnel audit, interviews with sales reps and surveys with professional buyers.
Contractors don't shop for products. They shop for cash flow and logistics.
Let contractors manage high-volume buying on their own, while increasing Telhanorte's commercial speed?
Site and regional inventory load.
Quantity drives tier pricing live.
Credit stays visible.
Split delivery when stock spans warehouses.
Credit validated, or an increase requested.
Unit and pallet prices sit together on the product screen, so contractors see right away when buying in bulk pays off.
Clear tier pricing turns a negotiation into a confident self-service decision.
Credit usage, warehouse splits, quantities and delivery impact are visible before the order is placed.
Fewer surprises, and project planning stays in the contractor's hands.
Payment choice and credit status share the same space, with a clear path when the order goes over the limit.
A blocked purchase becomes a useful next step instead of a dead end.
Order details, delivery timing, downloadable documents and a progress timeline in one place.
A complete record replaces follow-up calls and gives every team one source of truth.
After a critique with Sales, Logistics and Engineering, four changes made the logic easier to see.
| Area | Before | After |
|---|---|---|
| Credit | A discreet progress bar | A persistent status header with an "Available" label |
| Pricing tiers | A static price label | A live matrix that highlights the active tier |
| Logistics | A delivery days estimate | Status cards and a split-delivery toggle |
| Final step | A generic error message | A "Request credit increase" button |
Clean, technical sans-serifs for dense data, operational states and high-volume buying decisions.
Moving from "shopping" to "project finance" reduced abandonment.
A working pricing engine, not just screens, is what aligned engineering.
Solve the contractor's real operational friction.
I'm open to full-time Product Designer roles in AI. I usually reply within a day or two.